Analytics Explained

Learn to interpret your analytics

Introduction

Analytics reveals how users are interacting with content.

Story analytics & logs are available for each story and provide insight into detailed results for each page template.

PROGRESS

Track how many users have viewed and completed stories, and check their progress.

DEMOGRAPHICS

See where in the world your audience is based, as well as how old they are.

LEADERBOARDS

Follow leaderboards to identify top performers.

DETAIL

Drill down into story analytics to see detailed responses, question analysis, media assignments, and individual user logs.

REVIEWS

Read story reviews so that you can improve based on user feedback.

Platform app users can see their progress analytics on the app. More on that here.

Real-Time

Real-time analytics are a glimpse into interaction with your app and content. Interactions are counted by each page viewed.

You can filter real-time analytics by group, city, and country to see a snapshot of activity from the last hour up to the last 7 days.

Filter Type
Groups Allows you to filter story & app analytics by selected groups
Countries Allows you to filter story & app analytics by selected countries
City Allows you to filter story & app analytics by selected cities
Build (Story Only) Allows you to filter story analytics by published story versions.

Audience

Frequency Shows the number of unique users vs the number of sessions per day. You can filter: Daily, Monthly, Annually. A session is recorded when the user returns to the app or interacts with content.

Top Locations Shows a location map of where users are based. It is possible to select a country to drill down and see which regions/provinces contain the most users.

Age Ranges Shows the average age group of your audience.

Retention Shows the user uptake in cohorts (groups) over the last 8 weeks. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period. Adoption (App Only) Shows the app versions & device types that your users are on and the number of users on each version.

Tip: For retention, compare the rows to see how well users are retained in each cohort. This can help you understand the retention results within the context of campaigns, seasons, holidays, etc.

Ratings & Reviews

See a story's written reviews and average rating out of 5

Did people enjoy your story? There are two places to check:

1. In Analytics & Trends, you can see the latest ratings & reviews.

2. Go to a Story's analytics to see story-specific ratings & reviews.

Ratings are users who rated the story (with or without a comment). Reviews are written comments. For reviews, you will see:

• The name of the user

• When the comment was made (how many days ago)

• The user's comment (if applicable)

• The star rating (out of 5) that the user gave the story

Leaderboards

Who's leading the pack? View Overall, Group, Country, or City Leaderboards.

Leaderboard	Description
Overall	Shows all users and their overall ranking
Group	Shows user ranking by group
Country	Shows user ranking by country
City	Shows user ranking by city

Each leaderboard will show the total points earned, the time taken to complete the story, and the number of attempts.

Use the filtering tool (click on the filter icon top right) to filter your leaderboard by: stories, groups, countries, cities.