Analytics Explained
Learn to interpret your analytics
Analytics reveals how users are interacting with content.
Story analytics & logs are available for each story and provide insight into detailed results for each page template.
PROGRESS
DEMOGRAPHICS
LEADERBOARDS
DETAIL
REVIEWS
Track how many users have viewed and completed stories, and check their progress.
See where in the world your audience is based, as well as how old they are.
Follow leaderboards to identify top performers.
Drill down into story analytics to see detailed responses, question analysis, media assignments, and individual user logs.
Read story reviews so that you can improve based on user feedback.
Real-time analytics are a glimpse into interaction with your app and content. Interactions are counted by each page viewed.
You can filter real-time analytics by group, city, and country to see a snapshot of activity from the last hour up to the last 7 days.
Filter Type |
Groups Allows you to filter story & app analytics by selected groups |
Countries Allows you to filter story & app analytics by selected countries |
City Allows you to filter story & app analytics by selected cities |
Build (Story Only)
Allows you to filter story analytics by published story versions. |
Frequency
Shows the number of unique users vs the number of sessions per day. You can filter: Daily, Monthly, Annually. A session is recorded when the user returns to the app or interacts with content.
Top Locations
Shows a location map of where users are based. It is possible to select a country to drill down and see which regions/provinces contain the most users.
Age Ranges
Shows the average age group of your audience.
Retention
Shows the user uptake in cohorts (groups) over the last 8 weeks. This allows you to see how many new users were acquired (started using the app) each week, and how many of them used the app again over a 7 week period.
Adoption (App Only)
Shows the app versions & device types that your users are on and the number of users on each version.
Tip: For retention, compare the rows to see how well users are retained in each cohort. This can help you understand the retention results within the context of campaigns, seasons, holidays, etc.
See a story's written reviews and average rating out of 5
Did people enjoy your story? There are two places to check:
- 1.In Analytics & Trends, you can see the latest ratings & reviews.
- 2.Go to a Story's analytics to see story-specific ratings & reviews.
Ratings are users who rated the story (with or without a comment). Reviews are written comments.
For reviews, you will see:
- The name of the user
- When the comment was made (how many days ago)
- The user's comment (if applicable)
- The star rating (out of 5) that the user gave the story
Who's leading the pack? View Overall, Group, Country, or City Leaderboards.
Leaderboard | Description |
Overall | Shows all users and their overall ranking |
Group | Shows user ranking by group |
Country | Shows user ranking by country |
City | Shows user ranking by city |
Each leaderboard will show the total points earned, the time taken to complete the story, and the number of attempts.
Use the filtering tool (click on the filter icon top right) to filter your leaderboard by: stories, groups, countries, cities.
Last modified 1yr ago