App updates are also necessary to keep up with the ever-changing tech chameleon. When a platform subscriber's app is updated, all users (your audience) will receive an email and/or push notification, prompting them to update. Web/desktop users will automatically see the update, Android users' app will auto-update (if auto-update is enabled), and Apple users will need to follow the download link (or download on the App Store if the app is available there).‌