Creating story assets for the 2.1 Editor

Your Story Listing

The story listing is the preview that users see in the Discover section of the app.

Since the release of the Editor version 2.2, only the Story Icon is required for the story listing.

Story Icon Your story icon will be shown in the story listing. It's the first visual hint of what your story is about. When deciding on a story icon embrace simplicity and use elements that contextualise what your story contains.

Landscape Feature This image is used on mobile devices and can be a photograph or a designed image. This asset can be a little more detailed than the story icon. Your story title, description and category will always be displayed to the user, so your landscape feature can be something abstract, attractive and visually interesting.

Portrait Feature This image is used on tablet and desktop devices and should be similar to - or the same as - the landscape feature.

Adding Your Story Assets

To access your story listing, open a story in Authoring, and select Story from the menu. Select Story Listing & Assets.

Required Story Assets

Some featured assets must be added before you can publish a story. The following assets are required:




Portrait Feature


585 x 891 px

Story Icon


1024 x 1024 px

Landscape Feature


1136 x 640 px

Short/Long Description


255 /1024 characters

Desktop/Tablet Listing For your desktop & tablet app listing, you will need x1 Portrait Feature image (585 x 891px). Mobile Listing For your mobile app listing, you will need x1 Story Icon (1024 x 1024px) and x1 Landscape Feature (1136 x 640px). Story Descriptions You need to add a short description (max. 255 characters) & a long description (max. 1024 characters) to your story.

Optional Promotional Assets

Optional assets provide an opportunity to show your audience a preview snippet of what your story contains. These assets should consist of screenshots and/or a promo video.




Promo Video


max. 10MB

Desktop Screenshots


1280 x 800 px

Mobile Screenshots


640 x 1136 px

If your app is public, it is a good idea to add the optional assets to give users more insight into your story.

Story Icon Guidelines

Your story icon will be shown in the story listing. It's the first visual hint of what your story is about. The story icon must be a .png or .jpeg image that is at least 1024 x 1024 px in size.

Good Icon Examples

Bad Icon Examples

Design Resources

Use the Photoshop templates below to design the perfect story assets.

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